What is the topic of the very first discussion that you should have with an independent professional, like a copywriter or a programmer, who may be able to help your business?

It’s probably not what you think.

I say: Challenge the freelancers that you recruit with the project itself. Ask them how they would handle your needs.

Then, only then … discuss price.

Emphasizing a concern with price before you even mention the deliverable that you need, or discussing the freelancer’s ability to provide you with a result, will drive away quality providers.

Let’s explore how to handle the initial contact with a freelancer as productively as possible.
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