Introduction

As a software developer, the demo – or “test drive” of your product – is a key marketing tactic. Your company probably has online demos or downloadable demo applications available to prospects. Without spending money, your prospective customers can try before they buy.

However, the scarcity of one critical commodity gets in the way of user demonstrations: time. Many prospects now want to “preview” your application easily and quickly, without even registering an email address or downloading an application, before considering a demo or trial version.

To cater to this time famine, the screencast is a primary tool for providing this instant gratification. A screencast is a digital video recording of a computer workstation screen that depicts an (usually) unseen operator operating a software application.

If you have interested a prospect enough to click a “Play” arrow button on an embedded video, then you must make the best possible use of this sliver of his limited attention. This blog entry shows you exactly how to craft the delivery of those words that cap off your screencast professionally. Continue reading →